Résumé:
This work is an attempt to study the influence of promotional messages
on the users of department Library of literature and languages, social and
human sciences, at the University of Tebessa, This is led by semi-experiment
method to link between the promotional effect and the subscriptions of users
to the department library, and also to measure haw much the persuasion tools
can convince these users in taking a decision about using the information
services or not.
We have used observation as a tool to collecting information, and also
the analysis of data which were collected during the study upon a simple of
400 library users. This has helped us to collect significant and valuable data
about our research topic, and to analyze them through research hypotheses
stated before starting the survey. The main result of our investigation can be
summarized in the result of subscriptions and the degree of the satisfaction of
many users toward the services offered.
Finally, not only does this work present analyses but suggestions too
which can lead to the establishment of efficient promotional programs in order
to persuade and convince the users of information service in a university
libraries
