الحملات الترويجية و أثرها في إقناع المستفيدين بالمشاركة في خدمات المعلومات

Abstract

This work is an attempt to study the influence of promotional messages on the users of department Library of literature and languages, social and human sciences, at the University of Tebessa, This is led by semi-experiment method to link between the promotional effect and the subscriptions of users to the department library, and also to measure haw much the persuasion tools can convince these users in taking a decision about using the information services or not. We have used observation as a tool to collecting information, and also the analysis of data which were collected during the study upon a simple of 400 library users. This has helped us to collect significant and valuable data about our research topic, and to analyze them through research hypotheses stated before starting the survey. The main result of our investigation can be summarized in the result of subscriptions and the degree of the satisfaction of many users toward the services offered. Finally, not only does this work present analyses but suggestions too which can lead to the establishment of efficient promotional programs in order to persuade and convince the users of information service in a university libraries