الخلاصة:
The marketing of information services in university libraries is an efficient
tool to deal with its users and offer them services appropriate to their needs and
interests , and a means to attain their perfect satisfaction by making library a
market that aims at gain taken in its wider significance ,i.e. gaining more
readers and users , more documents ,books and sources of information .
Considering the fact that total quality is a modern way for any administration
that endeavors to continuous improvement in all its actions; applying it in the
marketing process in university libraries is the way to make this process and all
the other library activities more efficient.
This research is an attempt to look for the way to reach an efficient marketing
for information services by investigating notions of total quality; its principles
and how to apply in all marketing activities in library.
The study chapters contained information about marketing in general and the
marketing of information services more precisely. In addition, we dealt with
marketing mix, different notions of total quality, the relation between marketing
and total quality and the role of the latter in its activation trough satisfying users
and creating competitive advantage
The study made use of survey done in central library at jijel university and its
faculties .the survey covered library employees who were trained in the field of
libraries management . We adopted the questionnaire as a means of gathering
information.
To conclude, we noticed that central library at jijel university does marketing
though in indirect and inefficient way. In addition , the fact that quality plays a
great role in the activation of marketing in libraries is still theoretical and not
realized in central library at jijel university.
