تفعيل تسويق خدمات المعلومات من خلال تطبيق مبادئ الجودة الشاملة

Abstract

The marketing of information services in university libraries is an efficient tool to deal with its users and offer them services appropriate to their needs and interests , and a means to attain their perfect satisfaction by making library a market that aims at gain taken in its wider significance ,i.e. gaining more readers and users , more documents ,books and sources of information . Considering the fact that total quality is a modern way for any administration that endeavors to continuous improvement in all its actions; applying it in the marketing process in university libraries is the way to make this process and all the other library activities more efficient. This research is an attempt to look for the way to reach an efficient marketing for information services by investigating notions of total quality; its principles and how to apply in all marketing activities in library. The study chapters contained information about marketing in general and the marketing of information services more precisely. In addition, we dealt with marketing mix, different notions of total quality, the relation between marketing and total quality and the role of the latter in its activation trough satisfying users and creating competitive advantage The study made use of survey done in central library at jijel university and its faculties .the survey covered library employees who were trained in the field of libraries management . We adopted the questionnaire as a means of gathering information. To conclude, we noticed that central library at jijel university does marketing though in indirect and inefficient way. In addition , the fact that quality plays a great role in the activation of marketing in libraries is still theoretical and not realized in central library at jijel university.