الخلاصة:
This study addresses the topic of e-marketing of the book in Algeria, based
on the analysis of publishers' Web sites Algerian, trying to know the main
strategies for editing knowledge while showing the weaknesses and strengths of
each sample site of this survey through the technical evaluation.
This study begins by defining marketing and its strategies through the
concept of the book and its main elements, arriving at the publishing
phenomenon and its institutions. This study is emphasized the deference
between the traditional and electronic marketing strategies of book through the
Web site identifying the main gates for the evaluation of Web sites in a manner
and general publishers' Web sites in particular.
To determine the level of implementation of these strategies in the
publishers' Web sites in Algeria, a survey was conducted to explore all publisher
websites(Commercial, academic and government), whose number exceeds the
30 sites showing they meet international standards in their design while
appearing to international websites in the same area.
