Résumé:
The use of libraries for the marketing tactics was not a favorated option
approved by those who were in charge of them, but it was an evitable choice imposed
on them because of the massive shift of human knowledge. Where the latter has
become a very important strategic commodity underlying the dicision-making
processes in various field, and because of the fact that the informations themselves
beacame a commodity like other strategic commodities ,so all of marketinglaws(sale, purchase) were applied on them.
Thus began the pivotal marketing takes place gradually, and took his features stand
out clear and little by little to take a prominent place in the organizational structure of
the management of modern libraries, So marketing is the first and the direct
responsible in the library management to satisfy the needs of the beneficiary
The marketing process management libraries include several activities of planning,
organizing, directing and control, which is the foundation of the scientific method to
study the management of modern marketing.
The Management of libraries in the developed countries realized that following the
scientific method and rules in the management of the marketing process is the first
step to achieve the .objectives that it seeks to attain,so today our university libraries
have to convinced the importance of the scientific method in the management of
marketing operation and the big responsibility to choose the high scientific
methodology that starts by marketing planning, analysing market opportunities to
access to an integrated marketing combination to satisfy the current beneficiaries
and reach the futur benificaires and to ensure that the libraries remain in the new
world that high comptition is one of his featurs.
