تسويق خدمات المعلومات بالمنشآت الاقتصادية

Abstract

As long as economic institutions have been working in an environment dynamic and variable , it requires them to deliberately to strategy marketing and clear to indicate the path of its future work, and the institution of Naftal found had proceeded to a marketing plan based on petroleum products, a plan is successful and it is the first and more only, and a pioneer in its field, we headed to hard case aspirants in soliciting information from them in order to conceive marketing strategy against the current, while the was and to a large extent the substantive orientation to the adoption of theories and economic methods to try to Standardize and its application in the field of libraries and information, we decided to reply the goods and apply what has been reached from the theories of marketing in the field of science of information and libraries -socalled it documentary marketing- in the economic sphere and the institution of Naftal especially, trying to answer about the possibility of adopting a strategy for marketing information services in the organization, these information services is a real product of the information specialist. We have found that the organization of Naftal have all the qualifications and capabilities to prepare a marketing strategy, and can be set up marketing strategy for information services adequate with it, this strategy focused on the segmentation of the public of organization depending on the financial dealings, and from there to target gas stations, service stations and the application of centre marketing, and an attempt to provide a picture of the organization that seeks to provide the best information services to enhance the confidence of its customers, and then determine the strategic plan, and planned operational and methods of control marketing ; only keeps the implementation.