Résumé:
The study demonstrates the real standing of the marketing inside the national
center of instructional documents in Algeria, through the exploration –
Marketing Treatment- of these sides: the producer mixture and the super
market, hereafter, dealing with the comprehensive outline then the procedural
notion of the documentary marketing from which the orthoepy and the
scandling of the study are precisely after the specification of both the
extension Methodist and the place of study.
The first incision is circumvent the producer mixture, which the study deals
within the 2end chapter, its extension reaches the recognition of the
documentary product of the center and the analysis of its mixture from which I
conclude that the documentary product mixture overlap the variables and
needs of the sector that is produced to compliance its needs, although it’s
impossible to penetrate the market this expressed in the average rate
(0,16).Whereas, the second side of this study which is the market targeted in
which the search touches the market notion for both the producer and the
beneficiary each one onside going at the market’s partition and it’s
elements.Then, it comes the analysis phase of the development of the market
dimension level-holly and partially-,and the outcome of this phase concludes
that the development of the documentary market is oscillatory; and it cannot
be described neither rising up nor down and that the level of breakthrough is
variable from a year to an another and from one sector to another and from
one sector to another without harmony(conformity).
The central achieved, through a periodical chain of 10 years a percentage of
growth for the market volume of 1.18% which is a very weak percentage. On
the basis of the results reached by this study. I intended to sum up this
scientific project by some recommendations and suggestions; the most
important of them is that in a capsule such as the N.C.N.I.D(National Center of
Instructional documents) and the market related to National Education Sector,
its impossible for an administration society to succeed in achieving its aims
without adopting a philosophy as well as a policy of marketing in its
management(propulsion) and following a reliance and summa of marketing
projects for its aims plans.
