الخلاصة:
The purpose of this stady is to investigate the issue of information
services marketing in the academic libraries in general, with special attention to
the current situation in the central library Mentouri University. As an applied
case in this project.
We have noticed that this kind of libraries have many programs and services,
but they are not used properly due to the lack of marketing tools, we also have
remarked that the managers do not possedent the necessary experiment that one
needs aver the methods of marketing, because their academic formation and
studies are not articulated on the various modes of marketing.
We have used the descriptive survery method to accomplish the goal of the
stady, with more focus of the case stady method.
The necessary data have been collected though many sources such as
analyzing the previous and related studies ,designing a questionnaire for this
purpose, field visits, personal interviews, as well as observation.
The analysis of the results has allowed us to confirm our hypothesis and to
situate information marketing in the management of university libraries.
Last, we have been made in order to exhort the appropriation of this tool of
management by integrating it in initial and continuous formation programs of
libraries and also to spread marketing mind among all those are in relation with
the management and the exploitation of the university library resources.
