The marketing of information services in university libraries is an efficient tool to deal with its users and offer them services appropriate to their needs and interests , and a means to attain their perfect satisfaction ...

This study aims at understanding the role of public relations and its regulating principles in university libraries .The focus is on the central library of Batna; hadj lakhdar university in which we can address two ...

إن المكتبات المتخصصة بالنظر إلى طبيعة الفئة التي تخدمها، من بين أبرز المكتبات التي تسعى لتحسين أدائها و تطويركفاءاēا من خلال استثمار تقنيات التسويق في مجال خدماēا. و مكتبة التكوين شبه الطبي بتبسة من بين المكتبات التي ...

The recognition of the role of information technology and their importance in the different fields of national development , in addition to the awareness about the real and increasing emergence of the information society ...

The study demonstrates the real standing of the marketing inside the national center of instructional documents in Algeria, through the exploration – Marketing Treatment- of these sides: the producer mixture and the ...

This desertation deals with the topic of the digital library in Algeria, its current situation and its prospects. Considering the most distinguished from the revolution of current time on the communications and information, ...

This research attempts to establish the idea of audit marketing as an important tool that can contribute to assure a good functioning of the work in a university library, to make its activities more flexible in relation ...

Through the nations interesting in preserving their documentaries including all their various activities which they practise sience they were ,conscious of the crucial role of these in the field of administrative organism ...