Abstract:
Facing the trade development and economy globalization, the institutions confront a major challenge to improve its products and services and control the costs of production considering the intense
competition. With markets globalization, the companies activity reached a worldwide levels, and the customer-supplier relationship is now based on mutual trust, however this trust can only be confirmed through certificates of compliance as a predefined reference standards to meet the
requirements through the use of different conformity assessment bodies that companies must ensure their effectiveness before choose and deal with them, and therefore, it is question of the Algerian Agency of
Accreditation as responsible for the monitoring and control of conformity assessment bodies, by certifying the experience of this kind of institution and their ability to act impartially, and disposing of all the human, financial and technical resources in order to ensure the performance of
their duties with professionalism, and this can only be achieved by respecting the developed accreditation standards.
This is confirmed by the effective role played by the Algerian Agency of Accreditation which established the principles of quality by ensuring the credibility of certificates of compliance, which prompted these
institutions to compete for obtaining these certifications to increase their participation in the market on a national and international level. And therefore, this was a motivation to adopt an effective strategy in regard to quality, which is the cornerstone of all marketing activities and an
important variable joined the global challenges.