Leveraging AI for Advancements in Qualitative Research Methodology

Abstract

This study explores the various Artificial Intelligence (AI) technologies, such as natural language processing and machine learning, that enhance qualitative re search processes. AI's capabilities streamline data collection, coding, theme iden-tification, and visualization, providing efficiencies that manual analysis cannot match. Despite these benefits, challenges remain, including AI's limitations in in-terpreting nuanced data, reliance on training datasets, and potential ethical con-cerns regarding privacy and consent. This article emphasizes a balanced approach where AI supports, rather than replaces, traditional qualitative research methods. Looking ahead, continued advancements in AI technology are expected to drive more sophisticated and collaborative research practices, fostering hybrid methods that combine AI's power with human expertise.