L'alternance codique dans la publicité francophone de téléphonie mobile étude comparatives

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dc.contributor.author Aifour Mohamed Chérif
dc.contributor.author Chehad Mehamed Salah
dc.date.accessioned 2016-11-14T13:50:06Z
dc.date.issued 2007-01-01
dc.identifier http://bu.umc.edu.dz/md/index.php?lvl=notice_display&id=5434
dc.identifier 5434
dc.identifier 20110418u u u0frey50 ba
dc.identifier.uri http://hdl.handle.net/123456789/11961
dc.description 156 f.
dc.description.abstract The publicity is an integral part of the life o f Algerians; it is visible in all the supports. In the media, Algerian publicity seems to us an extremely interesting field of research today. Our research is grounded under the vast field o f the sociolinguistics. It is interested in the analysis of code switching but al so in the phenomena of the loan and the neology. In this study we tried (starting from a corpus made up of posters of newspapers) to identify the various forms of code s witching, and to include the reasons of their uses by the advertising executives . Our research also proposes to undertake a compa rative study between the three companies of mobile telephony, in order to re lease the factors of the code switching of these companies
dc.language fre
dc.subject Langue Française
dc.title L'alternance codique dans la publicité francophone de téléphonie mobile étude comparatives
dc.title Djezzy Nedjma Mobilis
dc.coverage 02 Disponibles au magasin de la bibliothèque universitaire centrale 1 exp. Transférer à la bibliothèque des sciences humaines


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